Tools & Tips

Surveys Affect Your Company’s Reputation


How we write questionnaires really matters. It isn’t just about getting better data for better decisions, it is about our company’s reputation. Probably because I wrote a book on the topic of questionnaire design, people contact me daily about their experiences taking surveys. Just about every other day, I get an email that says something like, “I took this survey from company X, and it was horrible! I got so annoyed I just quit.” Then they often attach the link or send an image of the questionnaire.

Our surveys affect our company’s reputation. All the more reason to take the discipline of writing questionnaires more seriously.

Do you have examples? I have hundreds!


Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>